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Bachelor Degree in Marketing
Department of Business Administration And Accounting
Mission The mission of the Department of Business Administration and Accounting is to offer high quality academic programs which successfully prepare individuals for entry-level managerial position in public and private sectors. The goals that come out from this mission are:
Marketing Program: Objectives: The program provides a framework for developing skills and knowledge for employment. It is designed for a perfect opportunity to a participant who is seeking career change or enhancing their skills for better prospects. It also to provide knowledge and understanding of the concept and the techniques involved in marketing, including other range of marketing activities. . 1. To train students to have in-depth knowledge in the basic marketing. 2. To train students to understand the role and practice of marketing within the organization and develop an understanding of theoretical and applied aspects of marketing. 3. To train students to understanding international and industrial marketing strategies, distribution strategies, integrated marketing communication, service marketing and in the research area. 4. To train students to have an understanding of the fundamental mathematical and statistical foundation, computing and information processing needed for the business environment and efficient in spoken and written English Bachelor in Marketing: The number of credit hours required for obtaining the Bachelor in Marketing is 120 credit hours. The Marketing program aims to provide a set of courses that offer knowledge of marketing and also help develop a range of practical skills that will help students in any careers they peruse. This program is to teach student how to be creative, self-motivated and ability to cope with stress and also understanding the impact of globalization on the business. The aim is to prepare students for a career in the business firms in a marketing communications role and emphasis on the job skills and experience that business demands. Student Learning Outcomes: At the end of the program, marketing graduates will demonstrate the ability to creatively apply the rigorous analysis required to identify, understand, and profitably fulfill the dynamic needs of customers in a global market place. Identify and integrate key marketing concepts such as the marketing mix, branding, the product life cycle, segmentation, target marketing, product positioning, new product development, consumer behavior, and international marketing to managerially relevant situations. The students can design and implement marketing research to accurately discover and assess market needs through reliable measurement and data collection method the students can learn abilities in the area of problem solving and critical thinking, written and oral communication, the application of information and research technology, long range strategic planning. Job Opportunities: The degree in Marketing has been carefully drawn to meet market demands qualitatively in particular in public and private sector. In today’s business world, Marketing as a profession and career has been increasingly looked upon forefront demanded job qualification. The program ensures offering graduates who will be efficient and effective in performing business and achieving organization objectives. The holders of degree in Marketing have been well received in Oman Job Market, as well as other Gulf countries for their outstanding performance in teamwork, creativity and administrative leadership skills. Bachelor Degree (120 Credits) 1. College Requirement Courses (18 Credit hours) Compulsory:
2. Department Requirement Courses ( 33 Credit hours) Compulsory:
3. Major Requirement Courses ( 42 Credit hours ) Compulsory:
4. Elective Requirement Courses (select 27 Credit hours ):
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