Advanced Diploma in Marketing

Al-Buraimi University College

Department of Business Administration and Accounting

Mission:

The mission of the Department of Business Administration and Accounting is to offer high quality academic programs which successfully prepare individuals for entry-level managerial position in public and private sectors. The goals that come out from this mission are:

To prepare graduates for various positions in business and industry
To recruit, retain and develop quality faculty
To provide quality instruction and curriculum to meet the demands of students for their chosen careers.

Marketing Program:

Objectives:

The program provides a framework for developing skills and knowledge for employment. It is designed for a perfect opportunity to a participant who is seeking career change or enhancing their skills for better prospects. It also to provide knowledge and understanding of the concept and the techniques involved in marketing, including other range of marketing activities.

To train students to have in-depth knowledge in the basic marketing.
To train students to understand the role and practice of marketing within the organization and develop an understanding of theoretical and applied aspects of marketing.
To train students to understanding international and industrial marketing strategies, distribution strategies, integrated marketing communication, service marketing and in the research area.
To train students to have an understanding of the fundamental mathematical and statistical foundation, computing and information processing needed for the business environment and efficient in spoken and written English

Advanced Diploma (3 years):

The number of credit hours required for obtaining the Advanced Diploma is 90 credit hours. This advanced diploma is state that the common pricing strategies available to business and finding out what the consumers want and supplying these needs as efficiently and cost effectively as possible. The commitment of the student’s to demonstrate his/her profession and a desire to stay at leading edge in marketing. It can also prepare students to understand marketing to changing business environments and making sound business decisions.

Student Learning Outcomes:

At the end of the program, marketing graduates will demonstrate the ability to creatively apply the rigorous analysis required to identify, understand, and profitably fulfill the dynamic needs of customers in a global market place. Identify and integrate key marketing concepts such as the marketing mix, branding, the product life cycle, segmentation, target marketing, product positioning, new product development, consumer behavior, and international marketing to managerially relevant situations. The students can design and implement marketing research to accurately discover and assess market needs through reliable measurement and data collection method the students can learn abilities in the area of problem solving and critical thinking, written and oral communication, the application of information and research technology, long range strategic planning.

Job Opportunities:

The degree in Marketing has been carefully drawn to meet market demands qualitatively in particular in public and private sector. In today’s business world, Marketing as a profession and career has been increasingly looked upon forefront demanded job qualification. The program ensures offering graduates who will be efficient and effective in performing business and achieving organization objectives. The holders of degree in Marketing have been well received in Oman Job Market, as well as other Gulf countries for their outstanding performance in teamwork, creativity and administrative leadership skills.

COST PER 1. CREDIT HOUR 55 R.O, (142.5$)
TOTAL CREDIT HOURS : 90 CREDITS

The curriculum is composed of (90) credit hours as follows:

College Requirement Courses (18 Credit hours) Compulsory:

S. No	Course Number	Course Title	Credit hours	Prerequisite
1	BCGE 001	Arabic language	3
2	BCGE 002	Islamic Culture	3
3	BCGE 003	Oman Society	3
4	ENGL 002	General English	3
5	BCGE 004	Study Skills	3
6	COMP 100	Computers: Their impacts and Uses	3
Total			18

Department Requirement Courses ( 33 Credit hours) Compulsory:

S. No	Course Number	Course Title	Credit hours	Prerequisite
1	BUS 105	Business Communications	3
2	ECON 160	Microeconomics Principles	3
3	ECON 161	Macroeconomics Principles	3	ECON 160
4	MATH 103	Mathematical Methods for Business	3
5	SOM 120	Basic Business Statistics	3	MATH 103
6	ACCT 220	Introduction to Financial Accounting	3	MATH 103
7	MKT 100	Principles of Marketing	3
8	BLAW 280	Business Law 1	3
9	MGT 100	Introduction to Management	3
10	FIN 303	Financial Management	3	ACCT 220
11	ACCT 230	Introduction to Managerial Accounting	3	ACCT 220
Total			33

Major Requirement Courses ( 33 Credit hours ) Compulsory:

S. No	Course Number	Course Title	Credit hours	Prerequisite
1	MKT 348	Consumer Behavior	3	MKT 100, MKT 304
2	MKT 346	Marketing Research	3	MKT 100, MKT 304
3	MKT 441	Sales Management	3	MKT 100, MKT 304
4	MKT 442	Business to Business Commerce	3	MKT 443
5	MKT 443	Retail Management	3	MKT 100
6	MKT 448	Internet Marketing	3	MKT 100, MKT 304
7	MKT 304	Introduction to Marketing Management	3	MKT 100
8	SOM 464	Manufacturing Resource Planning	3	MKT 100
9	MKT 301	Strategic Marketing	3	MKT 100
10	MKT 440	Integrated Marketing Communications	3	MKT 100, MKT 304
11	SOM 306	Operations Management	3	SOM 120
Total			33

Elective Requirement Courses (select 6 Credit hours ):

S. No	Course Number	Course Title	Credit hours	Prerequisite
1	COMP 495	Computer Applications in Marketing	3	COMP 100
2	ENGL 001/B	English For Business	3	ENGL 002
3	SCM 492	Supply Chain Management	3	MKT 100
4	MKT 447	Logistics & Transportation Management	3	MKT 100, MKT 304
5	MKT 449	Marketing Seminars	3	MGT 304
6	SOM 315	Operations Research	3	SOM 120
7	BUS 497 A	Strategic Management	3	MGT 100
8	BUS 497	Capstone	3	MKT 100
9	MGT 360	Management & Organizational Behavior	3	MGT 100
10	MGT 302	Supervised Training	3	-------
11	SOC 305	Special Topics in Marketing	3	MKT 100
12	ECON 309	Economics for Managers	3	ECON 161

Advanced Diploma in Marketing

Department of Business Administration and Accounting

View all Advanced Diploma's specializations