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Tel : 25641866 Fax : 25641855
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P.O Box 664 P.C 512 Al Buraimi. Oman
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| Email info@buc.edu.om |
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This program provides students with opportunities to develop skills and gain in-depth awareness of the principles & concepts behind marketing-in-practice environments. Establishments require professionals with excellent background in international marketing strategies, distribution, integrated communication, service marketing, customer needs, branding, product life-cycle, market research, and development. Our marketing graduates are strong competitors. They are capable of getting the best marketing- related jobs locally and globally
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Academic Degree Awarded upon graduation
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Credit Hours
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Program Length
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Program Fees
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Academic Degree Awarded upon graduation
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Internet Service Fees
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Credit Hour Fees
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Bachelor
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120
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4 Years
(8 Semesters)
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6
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RO. 55
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1. Length of Academic
Programs depends on
student’s number of
credit hours registered
each semester.
2. Length of Foundation
Program depends on
the student’s result on
the English Language
Placement Test..
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Advanced Diploma
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90
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3 Years
(6 Semesters)
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6
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RO. 55
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Diploma
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60
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2 Years
(4 Semesters)
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6
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RO. 55
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Objectives:
The program provides a framework for developing skills and knowledge for employment. It is designed for a perfect opportunity to a participant who is seeking career change or enhancing their skills for better prospects. It also to provide knowledge and understanding of the concept and the techniques involved in marketing, including other range of marketing activities.
1. To train students to have in-depth knowledge in the basic marketing.
2. To train students to understand the role and practice of marketing within the organization and develop an understanding of theoretical and applied aspects of marketing.
3. To train students to understanding international and industrial marketing strategies, distribution strategies, integrated marketing communication, service marketing and in the research area.
4. To train students to have an understanding of the fundamental mathematical and statistical foundation, computing and information processing needed for the business environment and efficient in spoken and written English
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Degrees Offered:
- Bachelor
- Advanced Diploma
- Diploma
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Bachelor in Marketing:
The number of credit hours required for obtaining the Bachelor in Marketing is 120 credit hours. The Marketing program aims to provide a set of courses that offer knowledge of marketing and also help develop a range of practical skills that will help students in any careers they peruse. This program is to teach student how to be creative, self-motivated and ability to cope with stress and also understanding the impact of globalization on the business. The aim is to prepare students for a career in the business firms in a marketing communications role and emphasis on the job skills and experience that business demands.
Advanced Diploma (3 years):
The number of credit hours required for obtaining the Advanced Diploma is 90 credit hours. This advanced diploma is state that the common pricing strategies available to business and finding out what the consumers want and supplying these needs as efficiently and cost effectively as possible. The commitment of the student’s to demonstrate his/her profession and a desire to stay at leading edge in marketing. It can also prepare students to understand marketing to changing business environments and making sound business decisions.
Diploma (2 years):
The number of credit hours required for obtaining the Diploma is 60 credit hours. This diploma program is mange the comprehensive process of marketing and to explain the importance the customer orientation in the marketing concept. To explain the importance how Product Life Cycle, branding packaging and contribute to an effective product strategy. The program incorporate a number of marketing – specific subject along with other important business or accounting related subjects to ensure student’s can apply marketing strategies.
Student Learning Outcomes:
At the end of the program, marketing graduates will demonstrate the ability to creatively apply the rigorous analysis required to identify, understand, and profitably fulfill the dynamic needs of customers in a global market place. Identify and integrate key marketing concepts such as the marketing mix, branding, the product life cycle, segmentation, target marketing, product positioning, new product development, consumer behavior, and international marketing to managerially relevant situations. The students can design and implement marketing research to accurately discover and assess market needs through reliable measurement and data collection method the students can learn abilities in the area of problem solving and critical thinking, written and oral communication, the application of information and research technology, long range strategic planning.
Job Opportunities:
The degree in Marketing has been carefully drawn to meet market demands qualitatively in particular in public and private sector. In today’s business world, Marketing as a profession and career has been increasingly looked upon forefront demanded job qualification. The program ensures offering graduates who will be efficient and effective in performing business and achieving organization objectives. The holders of degree in Marketing have been well received in Oman Job Market, as well as other Gulf countries for their outstanding performance in teamwork, creativity and administrative leadership skills. |
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Bachelor Degree (120 Credits)
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1. College Requirement Courses (18 Credit hours) Compulsory:
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S. No
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Course Number
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Course Title
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Credit
hours
|
Prerequisite
|
|
1
|
BCGE 001
|
Arabic language
|
3
|
---------
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2
|
BCGE 002
|
Islamic Culture
|
3
|
---------
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3
|
BCGE 003
|
Oman Society
|
3
|
---------
|
|
4
|
ENGL 002
|
General English
|
3
|
---------
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|
5
|
BCGE 004
|
Study Skills
|
3
|
---------
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6
|
COMP 100
|
Computers: Their impact and Uses
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3
|
---------
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Total
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18
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2. Department Requirement Courses ( 33 Credit hours)Compulsory:
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|
S. No
|
Course Number
|
Course Title
|
Credit
hours
|
Prerequisite
|
|
1
|
BUS 105
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Business Communications
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3
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---------
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2
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ECON 160
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Microeconomics Principles
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3
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---------
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3
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ECON 161
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Macroeconomics Principles
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3
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ECON 160
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4
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MATH 103
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Mathematical Methods for Business
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3
|
---------
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5
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SOM 120
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Basic Business Statistics
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3
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MATH 103
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6
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ACCT 220
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Introduction to Financial Accounting
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3
|
MATH 103
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7
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MKT 100
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Principles of Marketing
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3
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8
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BLAW 280
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Business Law 1
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3
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9
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MGT 100
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Introduction to Management
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3
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---------
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10
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FIN 303
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Financial Management
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3
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ACCT 220
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11
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ACCT 230
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Introduction to Managerial Accounting
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3
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ACCT 220
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Total
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33
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3. Major Requirement Courses ( 42 Credit hours ) Compulsory:
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S. No
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Course Number
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Course Title
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Credit
hours
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Prerequisite
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1
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MKT 348
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Consumer Behavior
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3
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MKT 100, MKT 304
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2
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MKT 346
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Marketing Research
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3
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MKT 100, MKT 304
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3
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MKT 441
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Sales Management
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3
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MKT 100, MKT 304
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4
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MKT 442
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Business to Business Commerce
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3
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MKT 443
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5
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MKT 443
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Retail Management
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3
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MKT 100
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6
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MKT 448
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Internet Marketing
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3
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MKT 100, MKT 304
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7
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MKT 445
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International Marketing Management
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3
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MKT 100, MKT 304
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8
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MKT 304
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Introduction to Marketing Management
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3
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MKT 100
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9
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SOM 464
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Manufacturing Resource Planning
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3
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MKT 100
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10
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MKT 202
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Strategic Brand Management
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3
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MKT 443
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11
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MKT 301
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Strategic Marketing
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3
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MKT 100
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12
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MKT 440
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Integrated Marketing Communications
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3
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MKT 100, MKT 304
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13
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MKT 402
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Graduation Project
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3
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Department Approval
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14
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SOM 306
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Operations Management
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3
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SOM 120
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Total
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42
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4. Elective Requirement Courses (select 27 Credit hours ):
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S. No
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Course Number
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Course Title
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Credit
hours
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Prerequisite
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1
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COMP 495
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Computer Applications in Marketing
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3
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COMP 100
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2
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ENGL 001/B
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English for Business
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3
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ENGL 002
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3
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SCM 492
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Supply Chain Management
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3
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MKT 100
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4
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MKT 447
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Logistics & Transportation Management
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3
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MKT 100, MKT 304
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5
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MKT 449
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Marketing Seminars
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3
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MGT 304
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6
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SOM 315
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Operations Research
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3
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SOM 120
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7
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BUS 497 A
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Strategic Management
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3
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MGT 100
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8
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BUS 497
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Capstone
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3
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MKT 100
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9
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MGT 360
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Management & Organizational Behavior
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3
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MGT 100
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10
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MGT 302
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Supervised Training
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3
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-------
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11
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SOC 305
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Special Topics in Marketing
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3
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MKT 100
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12
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ECON 309
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Economics for Managers
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3
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ECON 161
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Advanced Diploma Degree (90 Credits)
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| 1. College Requirement Courses (18 Credit hours) Compulsory: |
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S. No
|
Course Number
|
Course Title
|
Credit
hours
|
Prerequisite
|
|
1
|
BCGE 001
|
Arabic language
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3
|
|
|
2
|
BCGE 002
|
Islamic Culture
|
3
|
|
|
3
|
BCGE 003
|
Oman Society
|
3
|
|
|
4
|
ENGL 002
|
General English
|
3
|
|
|
5
|
BCGE 004
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Study Skills
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3
|
|
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6
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COMP 100
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Computers: Their impacts and Uses
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3
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Total
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18
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2. Department Requirement Courses ( 33 Credit hours)Compulsory:
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S. No
|
Course Number
|
Course Title
|
Credit
hours
|
Prerequisite
|
|
1
|
BUS 105
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Business Communications
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3
|
|
|
2
|
ECON 160
|
Microeconomics Principles
|
3
|
|
|
3
|
ECON 161
|
Macroeconomics Principles
|
3
|
ECON 160
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|
4
|
MATH 103
|
Mathematical Methods for Business
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3
|
|
|
5
|
SOM 120
|
Basic Business Statistics
|
3
|
MATH 103
|
|
6
|
ACCT 220
|
Introduction to Financial Accounting
|
3
|
MATH 103
|
|
7
|
MKT 100
|
Principles of Marketing
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3
|
|
|
8
|
BLAW 280
|
Business Law 1
|
3
|
|
|
9
|
MGT 100
|
Introduction to Management
|
3
|
|
|
10
|
FIN 303
|
Financial Management
|
3
|
ACCT 220
|
|
11
|
ACCT 230
|
Introduction to Managerial Accounting
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3
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ACCT 220
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Total
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33
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3. Major Requirement Courses ( 33 Credit hours ) Compulsory:
|
|
S. No
|
Course Number
|
Course Title
|
Credit
hours
|
Prerequisite
|
|
1
|
MKT 348
|
Consumer Behavior
|
3
|
MKT 100, MKT 304
|
|
2
|
MKT 346
|
Marketing Research
|
3
|
MKT 100, MKT 304
|
|
3
|
MKT 441
|
Sales Management
|
3
|
MKT 100, MKT 304
|
|
4
|
MKT 442
|
Business to Business Commerce
|
3
|
MKT 443
|
|
5
|
MKT 443
|
Retail Management
|
3
|
MKT 100
|
|
6
|
MKT 448
|
Internet Marketing
|
3
|
MKT 100, MKT 304
|
|
7
|
MKT 304
|
Introduction to Marketing Management
|
3
|
MKT 100
|
|
8
|
SOM 464
|
Manufacturing Resource Planning
|
3
|
MKT 100
|
|
9
|
MKT 301
|
Strategic Marketing
|
3
|
MKT 100
|
|
10
|
MKT 440
|
Integrated Marketing Communications
|
3
|
MKT 100, MKT 304
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|
11
|
SOM 306
|
Operations Management
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3
|
SOM 120
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Total
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33
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|
4. Elective Requirement Courses (select 6 Credit hours ):
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|
S. No
|
Course Number
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Course Title
|
Credit
hours
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Prerequisite
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|
1
|
COMP 495
|
Computer Applications in Marketing
|
3
|
COMP 100
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|
2
|
ENGL 001/B
|
English for Business
|
3
|
ENGL 002
|
|
3
|
SCM 492
|
Supply Chain Management
|
3
|
MKT 100
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|
4
|
MKT 447
|
Logistics & Transportation Management
|
3
|
MKT 100, MKT 304
|
|
5
|
MKT 449
|
Marketing Seminars
|
3
|
MGT 304
|
|
6
|
SOM 315
|
Operations Research
|
3
|
SOM 120
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|
7
|
BUS 497 A
|
Strategic Management
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3
|
MGT 100
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|
8
|
BUS 497
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Capstone
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3
|
MKT 100
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|
9
|
MGT 360
|
Management & Organizational Behavior
|
3
|
MGT 100
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|
10
|
MGT 302
|
Supervised Training
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3
|
-------
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|
11
|
SOC 305
|
Special Topics in Marketing
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3
|
MKT 100
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12
|
ECON 309
|
Economics for Managers
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3
|
ECON 161
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Diploma Degree (60 Credit Hours)
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1.College Requirements (18 credits) Compulsory:
|
|
S. No
|
Course Number
|
Course Title
|
Credit
hours
|
Prerequisite
|
|
1
|
BCGE 001
|
Arabic language
|
3
|
|
|
2
|
BCGE 002
|
Islamic Culture
|
3
|
|
|
3
|
BCGE 003
|
Oman Society
|
3
|
|
|
4
|
ENGL 002
|
General English
|
3
|
|
|
5
|
BCGE 004
|
Study Skills
|
3
|
|
|
6
|
COMP 100
|
Computers: Their impact and Uses
|
3
|
|
|
Total
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18
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|
2. Department Requirement Courses ( 33 Credit hours)Compulsory:
|
|
S. No
|
Course Number
|
Course Title
|
Credit
hours
|
Prerequisite
|
|
1
|
BUS 105
|
Business Communications
|
3
|
|
|
2
|
ECON 160
|
Microeconomics Principles
|
3
|
|
|
3
|
ECON 161
|
Macroeconomics Principles
|
3
|
ECON 160
|
|
4
|
MATH 103
|
Mathematical Methods for Business
|
3
|
|
|
5
|
SOM 120
|
Basic Business Statistics
|
3
|
MATH 103
|
|
6
|
ACCT 220
|
Introduction to Financial Accounting
|
3
|
MATH 103
|
|
7
|
MKT 100
|
Principles of Marketing
|
3
|
|
|
8
|
BLAW 280
|
Business Law 1
|
3
|
|
|
9
|
MGT 100
|
Introduction to Management
|
3
|
|
|
10
|
FIN 303
|
Financial Management
|
3
|
ACCT 220
|
|
11
|
ACCT 230
|
Introduction to Managerial Accounting
|
3
|
ACCT 220
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|
Total
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33
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3. Major Requirement Courses ( 9 Credit hours ) Compulsory:
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S. No
|
Course Number
|
Course Title
|
Credit
hours
|
Prerequisite
|
|
1
|
MKT 448
|
Internet Marketing
|
3
|
MKT 100, MKT 304
|
|
2
|
MKT 304
|
Introduction to Marketing Management
|
3
|
MKT 100
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|
3
|
SOM 464
|
Manufacturing Resource Planning
|
3
|
MKT 100
|
|
Total
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9
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